Press Release Summary = News releases and articles are becoming more and more popular in today\'s society. Webmasters are always looking for good content for their web pages and advertisers are always looking for people to pick up these news documents to advertise their company.
Press Release Body = Media
With the popularity of the Internet, it appears that many of the "old-school" marketing rules are evolving, and mostly for the better. One example of this is the way news releases (more commonly known as press releases) are sent, distributed, and read by consumers.
If the media didn\'t write about your press release, then nobody saw it. Then, it was up to the media journalists to decide whether they would publish your company\'s news or not.
Today, press releases can be distributed via the web in any number of ways, including many low-cost or free methods available to anyone. Once it\'s out there on the web, your press release can be viewed directly by anyone with an internet connection and access to search engines, RSS feeds news sites, etc.
Quality interactions with the media generally lead to more quality interactions with the media, which leads to quality interactions with potential customers.
In today\'s spam-filled email world, it\'s sometimes VERY difficult to get your news releases and PR pitches to the media person you are trying to reach. You can include product photos, people photos (remember to make them 300 dpi for print/ 72 dpi for online and in various sizes, so that the media can choose which size they want to use), bios, background information, sample chapters, and even an entire digital book. Although it seems hard to believe, the news media are waiting for your information.
Business
Your business would never be the same again. What would happen to your business if you appeared on Oprah? News editors and publishers need content; your business needs exposure.
The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. One woman (a business coach) gave two scholarships to a local community college that catered to the underprivileged. Credibility - people tend to believe you\'re good if they read that you\'re doing good things, and especially if you\'re doing them with other well-known names Trust - your prospects and customers develop a feeling of comfort and trust when they see you visible in the marketplace-it confirms the intelligence of their decision to do business with you Generate fresh content for your marketing campaigns-direct mail, website, etc.
* Copyright 2007, Charlie Goldie. You may republish this article in its entirety, provided you leave the byline, author\'s note and website hyperlink intact. ABOUT THE AUTHOR
Charlie is currently involved in affiliate marketing and has been for some time now.
HE has just recently purchased re-branding rights to a free e-book that gives people good information before starting a home based business.
To download his e-book for free click this link:
Web Site = http://WWW.INCOMEFORLIFETIME.COM
Contact Details = Charles Goldie Website: http//:www.charliesblogpage.blogspot.com/
2022
